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Hey, Retailers, the Soccer Ball’s in Your Court This Would Cup
The FIFA World Cup, the world’s biggest sporting event, should excite not only soccer fans, but also retailers, restaurateurs and U.S. downtowns. Why? It presents an outstanding opportunity to attract
•schedule1 min read•Source: Commercial Observer
The FIFA World Cup, the world’s biggest sporting event, should excite not only soccer fans, but also retailers, restaurateurs and U.S. downtowns. Why? It presents an outstanding opportunity to attract foot traffic and score new customers. But it’s not a passive opportunity. Foot traffic around stadiums and “fan zones” won’t magically convert into sales. Such […]