Brief
More Luxury Retailers Partner With Everyday Names to Lure Gen Z Shoppers
On May 16, watch brands Swatch and Audemars Piguet (AP) launched a collaborative line of eight pocket watches called Royal Pop, which, in addition to featuring designs that popped with vibrant colors,
Summary
On May 16, watch brands Swatch and Audemars Piguet (AP) launched a collaborative line of eight pocket watches called Royal Pop, which, in addition to featuring designs that popped with vibrant colors, included a window into the inner workings of the watch.
The intent of the Royal Pop watches, which retail for around $400 each, […]
Source
- Commercial Observercommercialobserver.com
