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The Plan: Fifth Avenue’s New Rolex Building, a Nod to Timelessness

Sleek, subtle, sophisticated, iconic: all accurate ways to describe a Rolex watch, and now also the Rolex Building at 665 Fifth Avenue in Manhattan.  The 30-story, 165,000-square-foot boutique Midtown

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Summary

Sleek, subtle, sophisticated, iconic: all accurate ways to describe a Rolex watch, and now also the Rolex Building at 665 Fifth Avenue in Manhattan.

The 30-story, 165,000-square-foot boutique Midtown office building replaced the 12-story structure built on the site in 1924.

The new tower will open this fall, and will feature exteriors defined by a […]

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